Critical Skill Sets

A Career Perspective

Proven Results

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US Commercial Mobility Marketing Manager   HP Inc.    Houston, TX | August 2014 – Present


Drive demand and engagement around HP's US Commercial Mobility Solutions for commercial, corporate and SMB customers. Develop, manage and execute the digital and direct marketing strategies to support the sales and business goals of the US Mobility category team. Maintain strong relationships with corporate partners and negotiate monetary and product support.


 Develop strategies and manage US marketing efforts on new product launches

 Manage and oversee spending on a $1.9 - $2M annual budget, continually meeting 100% spending expectations

 Developed and lead the first social media strategy for Commercial BPS US team and will lead on the new FY16 strategy


Commercial Services Program Manager                Hewlett Packard | August 2014 – Present


Manage regional GTM New Service Introduction (NSI) planning and implementation for the North American accessory products line. Lead the development of channel partner and internal sales materials in a variety of communication formats. Create and/or direct the creation of marketing deliverables in the voice of the customer, taking it beyond speeds and feeds to focus on use case scenarios and relaying the key benefits of the products and solutions to the customers.


Lead the development and communication of sales enablement material to internal and channel

  partner sales teams

 Created and managed direct market campaigns for services which improved the CTR over earlier  



Global Social Media Project Manager                                Shell | October 2012 – August 2014


Lead implementation and day-to-day management of Shell’s use of social media communications across major social media platforms. Drove forward capacity-building activities for developing and managing specialized employee and external online professional and business social media communities. Wrote social media-related articles for employees on global intranet. Supported and coordinated implementation and roll out of Social Media processes (content management, reporting, advertising), analytics and platforms (Facebook, LinkedIn, Twitter, YouTube).


Managed and directed all assets of the 2M,3M,4M and 5M Facebook Fan Acquisition Campaign

 Developed, managed and grew Shell's global presence on LinkedIn

Managed and coordinate company moderation on The Energy Collective, Shell Energy Fellows

 Led strategy, development and promotion of the first Shell LinkedIn open group, Future of Energy

 Developed content and managed promotion on LinkedIn, Twitter and Facebook for Shell Ideas360,

  a global student contest that connects students to develop ideas around sustainability


B2C Communications & Marketing Consultant             Your Wedding Painted | 2011 – 2012


Created and executed the overall marketing plan, designed, developed and launched a Flash™-based, e-commerce website and trade show presence for an international B2C services company. Managed and implemented advertising strategies using Social Media.


Achieved first page organic placement on Google within six weeks of site launch:


Communications Director | Account Manager               Spotlight Creative, LLC | 2006 – 2011


Responsible for developing company marketing plan, improving employee and client-facing materials, brand messaging, social media strategy and liaising with clients. Led marketing campaigns and launched new internal communication channels for clients. Developed on-going, comprehensive communications plans. Client base included: HP, BP, Vopak, Houston Texans, DYONYX.


 Spearheaded web and print projects that won the studio’s first three MarCom Awards

   (2 Platinum, 1 Gold in 2010).

 Shepherded 28 unique sponsor magazines simultaneously for the Houston Texans’

   top-tier partners over two seasons.

 Co-developed product concept, conceptualized website design and managed launch of High5™,  

   an online sponsorship reporting solution -


B2C Communications & Marketing Consultant           Houston | Self-Employed | 2004 - 2006


Developed brand strategy and development, marketing plans, sales presentations, websites, print collateral and trade show presence for business start ups.


Enhanced skill sets in the latest social media platforms, web design and presenation software


Media Relations Specialist                                    Los Angeles | MTC Technologies | 2001–2003


Managed the media relations department for the U.S. Air Force’s Navstar Global Positioning System (GPS) Joint Program Office at the Los Angeles Air Force Base. Wrote articles for newspapers, industry magazines and websites on GPS and its support program’s major activities.


 Primary interface between U.S. Air Force GPS Program, Public Affairs and major media outlets

   after 9/11 attacks.

 Developed and managed the organization’s first public release process based on needs

   assessments and objectives.


Contact Cheryl to learn more about her experience

C a r e e r   S n a p s h o t

phone: 281.536.3242



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Community Involvement

Greater Houston Partnership, Workforce Development Committee | 2008 to 2011


International Association of Business Communicators (IABC) | 2010 to Present

Professional Affiliations

National Charity League, Cypress Belles Chapter

1996 to Present


B.S. Visual Communication

Western Washington University, Bellingham, WA