CherylLogoFINAL

Critical Skill Sets

A Career Perspective

Proven Results

google+ twitter linkedin blog

C O N T A C T

US Commercial Mobility Marketing Manager   HP Inc.    Houston, TX | August 2014 – Present

 

Drive demand and engagement around HP's US Commercial Mobility Solutions for commercial, corporate and SMB customers. Develop, manage and execute the digital and direct marketing strategies to support the sales and business goals of the US Mobility category team. Maintain strong relationships with corporate partners and negotiate monetary and product support.

 

 Develop strategies and manage US marketing efforts on new product launches

 Manage and oversee spending on a $1.9 - $2M annual budget, continually meeting 100% spending expectations

 Developed and lead the first social media strategy for Commercial BPS US team and will lead on the new FY16 strategy

 

Commercial Services Program Manager                Hewlett Packard | August 2014 – Present

 

Manage regional GTM New Service Introduction (NSI) planning and implementation for the North American accessory products line. Lead the development of channel partner and internal sales materials in a variety of communication formats. Create and/or direct the creation of marketing deliverables in the voice of the customer, taking it beyond speeds and feeds to focus on use case scenarios and relaying the key benefits of the products and solutions to the customers.

 

Lead the development and communication of sales enablement material to internal and channel

  partner sales teams

 Created and managed direct market campaigns for services which improved the CTR over earlier  

  campaigns  

 

Global Social Media Project Manager                                Shell | October 2012 – August 2014

 

Lead implementation and day-to-day management of Shell’s use of social media communications across major social media platforms. Drove forward capacity-building activities for developing and managing specialized employee and external online professional and business social media communities. Wrote social media-related articles for employees on global intranet. Supported and coordinated implementation and roll out of Social Media processes (content management, reporting, advertising), analytics and platforms (Facebook, LinkedIn, Twitter, YouTube).

 

Managed and directed all assets of the 2M,3M,4M and 5M Facebook Fan Acquisition Campaign

 Developed, managed and grew Shell's global presence on LinkedIn

Managed and coordinate company moderation on The Energy Collective, Shell Energy Fellows

 Led strategy, development and promotion of the first Shell LinkedIn open group, Future of Energy

 Developed content and managed promotion on LinkedIn, Twitter and Facebook for Shell Ideas360,

  a global student contest that connects students to develop ideas around sustainability

 

B2C Communications & Marketing Consultant             Your Wedding Painted | 2011 – 2012

 

Created and executed the overall marketing plan, designed, developed and launched a Flash™-based, e-commerce website and trade show presence for an international B2C services company. Managed and implemented advertising strategies using Social Media.

 

Achieved first page organic placement on Google within six weeks of site launch:  

  www.yourweddingpainted.com

 

Communications Director | Account Manager               Spotlight Creative, LLC | 2006 – 2011

 

Responsible for developing company marketing plan, improving employee and client-facing materials, brand messaging, social media strategy and liaising with clients. Led marketing campaigns and launched new internal communication channels for clients. Developed on-going, comprehensive communications plans. Client base included: HP, BP, Vopak, Houston Texans, DYONYX.

 

 Spearheaded web and print projects that won the studio’s first three MarCom Awards

   (2 Platinum, 1 Gold in 2010).

 Shepherded 28 unique sponsor magazines simultaneously for the Houston Texans’

   top-tier partners over two seasons.

 Co-developed product concept, conceptualized website design and managed launch of High5™,  

   an online sponsorship reporting solution - www.high5recaps.com.

 

B2C Communications & Marketing Consultant           Houston | Self-Employed | 2004 - 2006

 

Developed brand strategy and development, marketing plans, sales presentations, websites, print collateral and trade show presence for business start ups.

 

Enhanced skill sets in the latest social media platforms, web design and presenation software

 

Media Relations Specialist                                    Los Angeles | MTC Technologies | 2001–2003

 

Managed the media relations department for the U.S. Air Force’s Navstar Global Positioning System (GPS) Joint Program Office at the Los Angeles Air Force Base. Wrote articles for newspapers, industry magazines and websites on GPS and its support program’s major activities.

 

 Primary interface between U.S. Air Force GPS Program, Public Affairs and major media outlets

   after 9/11 attacks.

 Developed and managed the organization’s first public release process based on needs

   assessments and objectives.

 

Contact Cheryl to learn more about her experience

C a r e e r   S n a p s h o t

phone: 281.536.3242

 

email: cherylewalters@hotmail.com

linkedin twitter blog-darkgray

Copyright © 2016 Cheryl E. Walters | All rights reserved.

Website Design by cherylewalters.com

Fotolia_42906097_XL_Web Background1

Web CMS + Development

WordPress, Drupal, Wix, Expression Engine, LiveSite, MonkCMS, Moonfruit, SharePoint Designer

 

Graphic + eLearning Design

Photoshop, Illustrator, InDesign, PowerPoint, Keynote ’09, Captivate 8

 

Project Management

Basecamp, Highrise, Campfire, TimeFox

 

Online Marketing

MailChimp, Woofoo, Constant Contact, Ennect

Software

Social Media

Strategy + Implementation

Facebook, Twitter, LinkedIn, G+, Instagram, YouTube

 

Analytics, Engagement + Monitoring

Buddy Media, Adobe Social, Social Chorus

Community Involvement

Greater Houston Partnership, Workforce Development Committee | 2008 to 2011

 

International Association of Business Communicators (IABC) | 2010 to Present

Professional Affiliations

National Charity League, Cypress Belles Chapter

1996 to Present

Education

B.S. Visual Communication

Western Washington University, Bellingham, WA